The "new" Zenith. Our good friend Thierry Collot joins us in his new role as Brand Manager, USA for Zenith Watches. Also joining us in studio is our good friend (and four-time guest!) Michael Pacheco, West Coast Representative for Zenith. Listen in as we chat about all the exciting and positive changes affecting the brand; the culture within the organization as well as the "Biver-effect" and lots more.